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Cool commercials: this year's Super Bowl spots covered the field of animation, with the goal of scoring big with viewers.
The Super Bowl is the annual showcase of the best the NFL has to offer that season. But during TV time-outs, another game is played: the ad game. During Super Bowl XLI last month, advertisers reportedly paid more than $2.6 million for a 30-second spot. With such a high price tag and so much pre-game and post-game hype, it's easy to see why all eyes were on the creativity and innovation of what are arguably the year's top commercials.
Unlike the football game, the ad game did not disappoint, with a bevy of spots that ranged from the innovative to the hilarious (see the Editor's Note, pg. 1). This year also saw the first of what is sure to be a burgeoning trend: ...
- Super Bowl Viewers Looking Forward to Consumer Generated Advertisements; Women...
- Press release article from: PR Newswire February 2, 2007 700+ words
...perennially popular Super Bowl advertiser Anheuser...consumer anticipation. Fed Ex, Pizza Hut, and...ads during the 2006 Super Bowl, with more than...Networks, Pre-Super Bowl Survey N = 1,530...66% Doritos 33% Fed Ex 26% Pizza Hut 24...
- Videos of Super Bowl Ads on AOL Viewed More Than 41 Million Times.
- Press release article from: Business Wire February 16, 2006 700+ words
...programming surrounding the Super Bowl, combined with new technologies...after kick-off of the Super Bowl until the polls closed...Fed-Ex Cavemen 12...The top Super Bowl historic commercials of...
- Top Super Bowl Commercials Released By Intermedia Advertising Group -IAG-.
- Press release article from: Business Wire January 29, 2003 700+ words
...s Osbournes and Fed Ex's Castaway are...debuting during Super Bowl 2003. The results...Advertising Group's Super Bowl data confirms that...that paid off for Fed Ex this year in its...below, the Top 10 Super Bowl ads represented...Osmonds" spot and ...
- The Nielsen Report on Super Bowl Advertising.
- Press release article from: PR Newswire February 8, 2007 700+ words
...commercial during the Super Bowl. It had a rating of 35...recorders (DVRs) on Super Bowl Sunday. Top-Rated Commercials...55 PM 35.0 99,099 Fed-Ex Corp 3 Woman/People...and this is the first Super Bowl in which DVR playback...
- Cingular Eyes Super Bowl Kickoff.(Company Business and Marketing)
- Magazine article from: Wireless Week McCall, Margo January 8, 2001 700+ words
...proven quite effective. "Super Bowl Sunday has become almost...says. The Big Event: Super Bowl XXXV When: Jan. 28 on...Cingular Wireless, EDS, Fed Ex, Frito-Lay, General...generated $130 million from Super Bowl ads. Fox netted $150...
- On the scene at the Super Bowl.
- Newspaper article from: South Florida Sun-Sentinel (Fort Lauderdale, FL) January 31, 2007 700+ words
...lost to Drew Brees for the Fed Ex Air award, addressing the...LaDainian Tomlinson for the Fed Ex Ground award, explaining...and was a finalist for the Fed Ex Ground award. "My fans...won't be playing in this Super Bowl, but that won't keep...
- TiVo Super Bowl Data Shows Action on the Field Rivaled Interest in Commercials...
- Press release article from: PR Newswire February 6, 2006 700+ words
...Our annual analysis of Super Bowl commercials shows once...about 100 times during the Super Bowl broadcast, the analysis...Budweiser, a perennial Super Bowl advertiser, landed four...Budweiser Streaking Sheep 4. Fed Ex Caveman 5. Michelob Touch...
- With dot-coms long gone, big game had slim pickin's.(Chasers)(Super Bowl XXXVII...
- Magazine article from: B to B February 10, 2003 700+ words
...commercials to watch during Super Bowl XXXVII. You'd think...spot was delivered by Fed Ex, which did a smart send...selling its wares at the Super Bowl was Monster.com. In...advertisers who did brave the Super Bowl included HotJobs.com...
