Store brands still growing at office supers.(hardlines: OFFICE SUPPLIES UPDATE)

Publication: Retailing Today

Publication Date: 09-APR-07

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It's all about the margin for the nation's leading office product superstores who are counting on increased penetration of private brands as a key driver of profit growth going forward.

That was certainly the case last year as the percentage of sales generated by private brands at Staples, Office Depot and OfficeMax reached record levels of roughly 20% or more. The three companies' total combined sales reached $42.2 billion and of that amount approximately $8.4...

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