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PUMA'S LEAP OF FAITH IN VOLVO OCEAN RACE.
(Full text of a statement. Contact details below.)
PORTSMOUTH, England, March 30 /PRNewswire-AsiaNet/ - PUMA, the global sports lifestyle company, has announced today that it will enter a boat in the 2008-09 Volvo Ocean Race - the world's most challenging fully-crewed round the world sailing event. PUMA's decision underlines the race's stature as a compelling marketing platform. It comes after confirmation from telecommunications giant Ericsson that it will participate again following its entry in the 2005-06 event. Further announcements will be made in the next few months with entries from Europe, the Americas and Asia. PUMA will also become the official supplier of replica merchandise for the event, which starts in October next year.
"We are thrilled to announce PUMA's entry into the Volvo Ocean Race - one of the world's iconic sporting events," said Jochen Zeitz, Chairman and CEO, PUMA AG. "The race's global reach, lifestyle appeal and true sporting characteristics match the PUMA brand perfectly and provide PUMA with exciting new opportunities to make a mark in the world of sailing, on and off the water. This continues our strategy to expand into new product categories and explore the potential of the brand."
In 2005-06, the Dutch banking group ABN AMRO recognised the race's commercial appeal with a two-boat campaign. Last week ABN AMRO scooped Britain's Hollis Sponsorship of the Year Trophy for the sponsorship value it gained from the race.
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Source: HighBeam Research, PUMA'S LEAP OF FAITH IN VOLVO OCEAN RACE.