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Wrinkle creams: selling hope in a jar.
We've heard the claims: A "breakthrough in herbaceutical science" (Avon Anew Alternative). "Regenerate damaged skin" (Olay Regenerist). Have your wrinkles "virtually slept away" (Lancome Renergie). Americans spend more than a billion dollars a year on those wrinkle potions and others.
[ILLUSTRATION OMITTED]
In our first test of wrinkle creams (performed in partnership with--who else?--the French), we found that after 12 weeks our top-rated products did smooth out some fine lines and wrinkles. But even the best performers reduced the average depth of wrinkles by less than 10 percent, a magnitude of change that was, alas, barely visible to the naked eye.
- Wrinkles have met their match: P&G's Olay Regenerist offers an anti-aging...
- Magazine article from: Household & Personal Products Industry MacDonald, Veronica April 1, 2003 700+ words
...skin care brand has the answer. Olay Regenerist, a new line of anti-aging products...The three-SKU line includes Olay Regenerist Enhancing lotion with UV Protection (daytime), Olay Regenerist Perfecting cream (nightime) and...
- Olay Regenerist 3-Point Treatment Cream targets the 3 hardest to treat areas...
- Magazine article from: Cosmetics International Cosmetic Products Report May 1, 2008 700+ words
Olay Regenerist 3-Point Treatment Cream targets the 3 hardest to treat areas with its most powerful cream ever. The company says that Olay Regenerist 3-Point Treatment Cream provides dramatically younger-looking skin around the 3 hardest...
- Plastic components showcase P&G skincare: distinctive, elliptically shaped...
- Magazine article from: Packaging Digest Hartman, Lauren R. July 1, 2003 700+ words
...amp;G nationally launched the Olay Regenerist line, which it says signals a new...product development section head for the Olay Regenerist project. "The concepts behind Regenerist...An elliptical shape encircles the Olay Regenerist nomenclature on the bottle labels...
- ASA decides P&G's Olay Regenerist ad is misleading.
- Magazine article from: Marketing Week March 5, 2009 700+ words
...television advertisement for Procter & Gamble's Olay Regenerist because it implies that the skin care brand could have a...cosmetic injections but want dramatically younger skin, try Olay Regenerist." The watchdog says P&G's claims that the product...
- Olay Regenerist utilizes Rexam's pumps.(New Packages)
- Magazine article from: Household & Personal Products Industry October 1, 2003 700+ words
Olay chose Rexam Dispensing Systems, Purchase, NY, to house Olay Regenerist Enhancing lotion nod Regenerist Daily Regenerating serum. Resem's LX pump features precision, large-dose capacity and the...
- Olay Regenerist: Leigh Radford.(Procter & Gamble Co.)(Brief article)
- Magazine article from: Advertising Age Neff, Jack November 13, 2006 700+ words
Byline: jack neff Microdermabrasion kits have been around for years, but Procter & Gamble Co.'s Olay Regenerist Microdermabrasion & Peel System Kit turned them into a mass-market phenomenon. Launched last year and priced around...
- Olay Regenerist package designed by Webb Scarlett. (Packaging News).
- Magazine article from: Household & Personal Products Industry June 1, 2003 700+ words
* Design studio Webb Scarlett, Chicago, created the new Olay Regenerist package for Procter & Gamble. Regenerist was promoted as a new scientific advancement using fresh, tapered serum and lotion...
- Olay Regenerist anti-aging products.
- Magazine article from: Dermatology Nursing December 1, 2003 700+ words
...structural proteins like collagen to regenerate. Procter & Gamble introduced a new line of anti-aging products called Olay Regenerist with AminoPeptide Complex that speeds surface cell turnover to reveal new skin, but without the damage. P&G...
