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CABLE & WIRELESS: Cable & Wireless to bring first ever live mobile ticker to Caribbean: set to launch buzz live!' platform for region, powered by Celltick LiveScreen Media.

Europe Intelligence Wire

| March 29, 2007 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From M2 Presswire)

West Indies -Cable & Wireless today announced that it has partnered with Celltick to add new mobile marketing infrastructure to its bmobile buzz portal, creating buzz live! buzz live! will use Celltick LiveScreen Media technology to promote content to mobile users. Beginning this summer, buzz live! will stream targeted, interactive teasers across idle mobile screens, directing subscribers to C&W's mobile content portal.

A first for the Americas & Caribbean market, buzz live! will reach subscribers across the 13 Caribbean islands served by Cable & Wireless' bmobile. buzz live! will bring content to the attention of mobile subscribers based on their …

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Cable & Wireless works with Celltick to introduce buzz live! mobile content.
News wire article from: Europe Intelligence Wire March 29, 2007 700+ words
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