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First licensing agreement for Sharper Image's Brand Licensing Division
OfficeMax to offer Sharper Image Office(R) home office furniture and accessories
SAN FRANCISCO and NAPERVILLE, Ill., March 29 /PRNewswire/ -- Sharper Image Corporation today announced a multi-year licensing agreement with OfficeMax(R) Incorporated , a leader in office products and services. The agreement with OfficeMax is the first to be announced by Sharper Image's newly created Brand Licensing Division.
Under the agreement, OfficeMax will offer Sharper Image branded office furniture and accessories made exclusively for OfficeMax under the Sharper Image Office(R) brand. Products will include desks, chairs, shredders, desk sets, accessories and related items. The furniture line's quality construction, unique functions and features will be consistent with the quality, excitement and innovation associated with Sharper Image products. The first product collection is currently rolling out into OfficeMax stores, with additional collections to debut throughout 2007 and beyond.
Michael D. Kitz, Vice President of Product Development and Imports for OfficeMax said, "Entering into a licensing agreement with Sharper Image comes as we look to differentiate OfficeMax with a brand that is highly desired by customers and to expand our home office furniture selection. Today, our customers want to create a home office environment that goes beyond the basics. The Sharper Image Office product line is a nice balance between form, function and style that adds a whole new level of sophistication to OfficeMax's home office furnishings and complements our commitment to quality."
John W. Spotts, Senior Vice President, Brand Licensing of Sharper Image, said, "We are delighted to establish our first licensing agreement with OfficeMax, a nationally recognized brand and a leader in office supplies. The agreement with OfficeMax presents Sharper Image with an opportunity to expand our access to a large and loyal consumer base. We look forward to a long and successful partnership with OfficeMax."
Sharper Image recently announced the formation of its Brand Licensing Division, headed by licensing veteran John W. Spotts. The Company licenses The Sharper Image brand to leading manufacturers and retailers across a broad range of product categories. Sharper Image also provides licensing opportunities on other intellectual property, including patents and trademarks.
Source: HighBeam Research, Sharper Image and OfficeMax Announce Licensing Partnership.