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Serving constituents, saving dollars; the cost-reduction potential of constituent relationship management.(Cover story)

Government Finance Review

| February 01, 2007 | Kavanagh, Shayne C. | COPYRIGHT 2007 Government Finance Officers Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Constituent relationship management (CRM) combines advanced telephony, Internet, and computer technology with constituent-focused business processes and an ethos of service to the community. Coordination between these elements in a government organization makes possible drastic improvements to constituent service. Consider the following examples:

* As a result of CRM-led process improvement efforts, the City of Chicago, Illinois, was able to reduce the time between a report of a pavement cave-in is first reported by a constituent to when it is repaired by the city by almost 80 percent and by almost 20 percent for sewer cave-ins.

* The City of ...

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Source: HighBeam Research, Serving constituents, saving dollars; the cost-reduction potential of...

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