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James Brooke, organiser of the planned Earls Court Boat Show, has revealed a pounds 3m investment from its headline sponsor and has unmasked former National Boat Shows (NBS) managing director Paul Streeter as head of operations for the rival London marine industry event.
The Earls Court Boat Show will occupy the whole of the Earls Court estate from 1-9 December, just one month away from the 2008 NBS-organised Excel London exhibition.
Whiskey producer Whyte and Mackay will use its headline sponsorship to create awareness for its brands around each of several planned zones.
Brooke explained: 'The luxury top end of the boating industry will be …