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TV3 tempts RTE viewers with juicy gossip slot.

Europe Intelligence Wire

| March 16, 2007 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Irish Independent)

TV3 has spent 600,000 to tempt RTE's Six One News viewers with insider gossip from the world of showbusiness.

The station is extending its two-minute entertainment news slot to all of 26 minutes next month.

Yesterday it announced that the new half-hour celebrity gossip show, hosted by Lorraine Keane, will replace her short reports at the end of its 5.30pm bulletin.

The new format, Xpose, scheduled to go out at 6pm, is likely to attract viewers with an appetite for entertainment, who might otherwise have hit their remote for RTE.

It was launched by mother-of-two Lorraine Keane and a team of glamourous …

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