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Beer, wine & spirits.(2007 CSD READER'S CHOICE AWARDS)

Convenience Store Decisions

| March 01, 2007 | COPYRIGHT 2006 Penton Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BEER SALES ARE BOOMING AND Anheuser-Busch is leading the way, according to the 71 category managers representing the 67 different chains that participated in CSD's Brand Preference Study. The category managers, which represented a total of 21,293 stores, reported their beer sales reached a yearly combined total of $2.58 billion. That's a leap from last year, when 65 respondents reported a total of $1.75 billion in sales.

Approximately 82% of the retailers polled reported Anheuser-Busch as their top performer, followed by Miller Brewing and Coors Brewing Co. Also on the list were Heineken and Corona/Gambrinus/Barton.

John Tomlinson, category manager for …

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