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Pay By Touch on Course to Change the Way the World Shops.
Biometric Industry Leader Teams with Saatchi & Saatchi to Build a Global Lovemark
SAN FRANCISCO, March 14 /PRNewswire/ -- Pay By Touch, the leader in biometric payments and personalized marketing, today announced that it has formed a unique partnership with Saatchi & Saatchi Worldwide. Under the alliance, Saatchi & Saatchi will provide Pay By Touch with strategic and creative counsel to build a global Lovemark(R). Handled out of Saatchi & Saatchi's New York office, responsibilities include: business strategy, brand identity, industrial design, advertising, direct response, in-store marketing and interactive.
"Our mission is to build a consumer-driven platform that delivers unprecedented value to consumers, merchants, manufacturers and service providers alike," said John Rogers, Founder, Chairman and CEO, Pay By Touch. "We look forward to working with Saatchi & Saatchi's Worldwide CEO Kevin Roberts and his team to change the way the world shops -- forever."
A world-renowned marketing agency, Saatchi & Saatchi is considered a hothouse for world-changing ideas that create sustainable growth. Mr. Roberts is a proven innovator who has created several groundbreaking concepts in brand, people and product management, including Lovemarks.
"John Rogers and Pay By Touch are using the power of biometrics to bring new ease and convenience to every day life," said Kevin Roberts, Worldwide CEO, Saatchi & Saatchi. "Pay By Touch is also delivering on the promise of personalized marketing across retail settings."
Mary Baglivo, New York CEO, Saatchi & Saatchi added, "We are thrilled to be working together to usher in a new era of individualized retail in which consumers are recognized and rewarded wherever they go."
Pay By Touch is a better way to pay and get personalized savings. The company's popular biometric payment solutions and new SmartShop(TM) service let shoppers make purchases and get personalized rewards with the touch of a finger. Pay By Touch is free to use, and more secure than cash or debit and credit cards. If ...
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Source: HighBeam Research, Pay By Touch on Course to Change the Way the World Shops.