Pay By Touch on Course to Change the Way the World Shops.

Biometric Industry Leader Teams with Saatchi & Saatchi to Build a Global Lovemark

SAN FRANCISCO, March 14 /PRNewswire/ -- Pay By Touch, the leader in biometric payments and personalized marketing, today announced that it has formed a unique partnership with Saatchi & Saatchi Worldwide. Under the alliance, Saatchi & Saatchi will provide Pay By Touch with strategic and creative counsel to build a global Lovemark(R). Handled out of Saatchi & Saatchi's New York office, responsibilities include: business strategy, brand identity, industrial design, advertising, direct response, in-store marketing and interactive.

"Our mission is to build a consumer-driven platform that delivers unprecedented value to consumers, merchants, manufacturers and service providers alike," said John Rogers, Founder, Chairman and CEO, Pay By Touch. "We look forward to working with Saatchi & Saatchi's Worldwide CEO Kevin Roberts and his team to change the way the world shops -- forever."

A world-renowned marketing agency, Saatchi & Saatchi is considered a hothouse for world-changing ideas that create sustainable growth. Mr. Roberts is a proven innovator who has created several groundbreaking concepts in brand, people and product management, including Lovemarks.

"John Rogers and Pay By Touch are using the power of biometrics to bring new ease and convenience to every day life," said Kevin Roberts, Worldwide CEO, Saatchi & Saatchi. "Pay By Touch is also delivering on the promise of personalized marketing across retail settings."