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Negotiating for a new car can strike fear into the heart of even the most rugged individuals. It's not surprising. Car dealers and manufacturers have arranged pricing in a manner designed to daze and confuse the consumer.
However, simply by understanding the tricks of the trade, consumers can save hundreds, even thousands of dollars on their new cars.
That's why Consumer Reports has created The New Car Price Service. This service gives you everything you need to walk into a showroom with confidence--and walk out with a great deal.
The New Car Price Service breaks down the negotiating process into a few simple rules:
RULE #1: BREAK THE DEALER'S CODE.
When you walk into a car showroom, you'll see two prices:
1. The Manufacturer's Suggested Retail Price (MSRP)