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Whether the outcome is wedding bells or dates from hell, Internet dating is big business. It raked in an estimated $551 million this year, according to JupiterResearch. And it isn't just for 20-somethings: Fifty-five percent of subscribers to dating Web sites are at least 35 years old.
For our own study of the world of Internet dating, we asked an unmarried staff member to subscribe for one month to five of the biggest and best-known sites: AmericanSingles, eHarmony, Match.com, True, and Yahoo Personals.
She set up a conservative profile (being truthful and avoiding declarations apt to attract the wacky), registered, then used the sites as you would. ...