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(From Lloyds List)
Byline: Quarterpoints Sam Ignarski
Listening to the radio the other day, I heard the publishers of the Daily Telegraph, a right-of-centre daily newspaper, defend the time and money they are devoting to the promotion of their new online efforts, which come to the readers of the paper via a new office in Victoria and features sound and video clips as well as the more orthodox written word.
Despite the expense and effort of the new direction at the Telegraph the readership is tiny and the paper is having to set out its thinking and explain why it is devoting scarce resources to the online world while going in for redundancies in the numbers of traditional …