Xerox Expands Continuous-Feed Printing Line to 11 Digital Systems; Adds Innovative Product Design, New Technology to Portfolio.

ROCHESTER, N.Y. -- Xerox Corporation (NYSE: XRX) has expanded its line of super-fast continuous-feed printers, today announcing the entry-level Xerox 495 Continuous Feed Duplex Printer. The new digital printer features a unique, small-footprint design and innovative fusing technology that results in better image quality and productivity than competitive systems.

With the addition of the 500 image-per-minute Xerox 495, the Xerox continuous-feed line now includes 11 different products that range in speed from 250 simplex to 1064 duplex ipm, giving commercial print shops, in-plant print operations and service bureaus even more flexibility to produce high-volume print jobs.

"Xerox is targeting the continuous-feed market with the same intensity as the cut-sheet side of the business," said Quincy Allen, president, Xerox Production Systems Group. "The Xerox 495 is a great example of our increasing investment in innovative continuous-feed technology to complement our production printing portfolio. And there is more to come."

The Xerox 495 system offers users the opportunity to produce new revenue-generating applications. Print providers can use the printer to expand beyond transactional jobs, such as invoices or statements, and efficiently tackle publishing applications like owners' manuals, catalogs and on-demand books that are typically reserved for cut-sheet printers.

The Xerox 495 offers a unique configuration for "wide-web duplex printing." It is the only system currently on the market that simultaneously prints both sides of an 18" wide web with a single, compact print engine. This design occupies about half the space of competitive twin-duplex configurations, saving significant space in a print operation. Printing duplex on a wide web is key to maximizing productivity for print-on-demand applications or two-up documents -- two individual statements or invoices on one sheet of paper.

"The Xerox 495 is an affordable continuous-feed solution with a compact and flexible design that will bring a new dimension of productivity into transaction environments, particularly those where space is at a premium," said Jim Hamilton, director, InfoTrends On Demand Printing & Publishing Consulting Service.

A key competitive advantage of the Xerox 495 printer is its "non-contact flash fusing" technology. It creates an image using high-intensity flash lamps and a uniquely designed toner instead of conventional heat and pressure rollers. Flash fusing only heats the toner; there is no direct heat or pressure roller contact with the paper, maintaining moisture in the paper and minimizing or eliminating stock shrinkage, paper curl and static electricity. The result is improved registration and increased productivity and reliability because the chances of paper jamming during the printing or finishing processes are ...