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Sony Ericsson Mobile Communications AB - President Interview.
(From CEOWire)
Byline: Christine Tan, Ross Westgate, Michelle Caruso-Cabrera
CHRISTINE TAN: The 2007 3GSM World Congress kicks off today in Barcelona with a basket of cutting edge wireless technology and products. One company looking to make its mark this year is handset manufacturer Sony Ericsson. Joining us live from Barcelona, for more on what the company has in store, is Miles Flint, president of mobile communications department, Sony Ericsson. Miles, good to have you with us on the show today. First of all, I understand Sony Ericsson has expanded its product line-up to include low- cost phones for the emerging markets. Why this change in strategy?
MILES FLINT, PRESIDENT, SONY ERICSSON MOBILE COMMUNICATIONS AB: Well, we announced eight phones last week, two of them Walkman phones, two of them Cybershot, two of them snapshot phones, and two of them more entry level phones with FM radio, which is very important in certain emerging markets. In…
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