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Unilever's PG tips improves mental focus.(Unilever Group)
Global consumer products concern Unilever has shown that it's PG tips tea improves mental focus in healthy human volunteers. The firm says that a normal cup of PG tips tea typically delivers 22mg of theanine, a naturally-occuring amino acid, of which tea is virtually the only dietary source apart from the edible bay boletes mushroom, noting that 50mg theanine - the amount present in two to three cups of PG tips tea - stimulates alpha brain waves which are associated with being relaxed yet alert.
Unilever found that people who drank two cups of PG tips tea were not only faster but also more accurate at performing tests that measured their ability to focus attention. …
- AKQA puts ex-ITV Monkey at centre of redesign for PG Tips.(tea brand of...
- Magazine article from: New Media Age February 15, 2007 700+ words
Unilever tea brand PG Tips has overhauled its online presence, putting...s lead digital agency AKQA, aims to market PG Tips as a healthy drinks brand, pushing the relaxing effects of PG Tips ingredient theanine. AKQA has created Focus...
- Brooke Bond brews up a 1M pound sterling promotion for PG. (Brooke Bond Foods,...
- Magazine article from: Marketing Bidlake, Suzanne June 13, 1991 700+ words
...biggest ever promotion for its brand leader PG Tips. Brooke Bond has signed a joint 1m...collect vouchers from 15 million packs of PG Tips and PG Tags over the next two months which...s sales promotion firm Interfocus. PG Tips, which includes both packet and bagged...
- Pyramid selling. (PG Tips' pyramid-shaped tea bag)
- Magazine article from: Marketing Bond, Cathy April 3, 1997 700+ words
...revolutionary pyramid-shaped tea bag from PG Tips and follows the thinking behind the...known brands, the relaunch of the PG Tips tea bag in a 'teavolutionary' pyramid...time, a reworked TV commercial by PG Tips' agency BMP DDB, will be screened...
- PG Tips promo gets taste for dinomania.
- Magazine article from: Marketing Dwek, Robert August 5, 1993 700+ words
...dinosaur mania as a vehicle for backing its market-leading PG Tips tea brand with its biggest ever sales promotion campaign...on the brand this year. For the 12 months to June 93 PG Tips took a 19% volume share of the tea market, compared...
- PG Tips chimps face axe as Unilever plans brand revamp.
- Magazine article from: Marketing Week Charles, Gemma December 6, 2001 700+ words
...Unilever Bestfoods is planning a radical relaunch of its PG Tips tea brand next year. It is understood to be considering ditching...talking chimpanzee ads in a bid to modernise the brand. The PG Tips ads -- which are created by BMP DDB -- have featured...
- win a wallace & gromit mug.(Caterer teamed with PG Tips )(Brief Article)
- Magazine article from: Caterer & Hotelkeeper December 1, 2005 700+ words
Caterer has teamed up with PG Tips tea to offer readers the chance to own a limited-edition Wallace and Gromit mug. The mugs celebrate Wallace and Gromit's latest...
- Unilever Foodsolutions.(Buy It)
- Magazine article from: Caterer & Hotelkeeper June 26, 2008 700+ words
...February this year we announced that PG Tips was working with the Rainforest Alliance. At least 50% of PG Tips tea already comes from Rainforest Alliance-certified farms, and PG Tips is working towards being fully certified...
- unilever boost for sustainable tea.(Buy It)
- Magazine article from: Caterer & Hotelkeeper June 28, 2007 700+ words
...introduce Rainforest Alliance certification to its Lipton and PG Tips brands with the aim of having all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010 and all...
- WHOSE ICON IS THIS ANYWAY? Monkey makes leap to Unilever tea brand from...
- Magazine article from: Advertising Age Hall, Emma March 24, 2008 700+ words
...up as ambassadors for Unilever's PG Tips tea brand a year ago. Now Monkey is...year to star in ads for Unilever's PG Tips. "It was very brave of the client...set of primates that had starred in PG Tips ads since 1956. Trained chimpanzees...
- MONKEY back in BUSINESS.
- News wire article from: Europe Intelligence Wire January 18, 2007 700+ words
...talking about the real star of the PG Tips commercials . . . Monkey! The wooly...original real-life chimps, who praised PG Tips for nearly 50 years, retired in 2002...as everyday as a cup of tea. . . PG Tips tea. Ha ha ha. See what I did there...
Source: HighBeam Research, Unilever's PG tips improves mental focus.(Unilever Group)
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