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G+J prepares to do battle with 'Vanity Fair' (,Stern' ringt mit ,Vanity Fair').
(From Handelsblatt)
Conde Nast, the US publisher, will today launch its magazine 'Vanity Fair' on the German market at a low price of 1 euro. It will aim to compete with 'Gala' and 'Stern', the flagship magazines of German publisher Gruner + Jahr (G+J). In response, G+J has launched an advertising campaign for the two flagship publications and for its 'Park Avenue' magazine.
Exclusive themes have been prepared for 'Stern' and 'Gala', while the management of G+J has indicated that, if 'Vanity Fair' …
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