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COPYRIGHT 2007 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com
Byline: Johnnie L. Roberts
Adventures in Capitalism" was the high-testosterone tag line for The Wall Street Journal's previous ad campaign, in 1997, to promote the brand. The paper was recently made over--taking three inches from the width and adding an emphasis on forward-looking journalism--so it's time to freshen up...
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