Video: Silverjet Takes to the Skies, the World's First Carbon Neutral Airline.

Low-fare, Exclusively Business Class British Airline Officially Takes Off Today With Maiden London-New York Transatlantic Journey

NEWARK, N.J. and LONDON, Jan. 25 /PRNewswire/ -- Eight months ago, CEO Lawrence Hunt began the process of executing his dream for redefining business class travel by providing business travelers with a more comfortable and cost-effective option for service across the Atlantic. Today, that vision was realized as Silverjet embarks upon its first round-trip journey between London's Luton Airport and Newark Liberty International Airport, marking the official inauguration of the airline.

 
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Silverjet's daily non-stop service between the New York area and London start at fares as low as $1,798, which in most cases is 50 percent less than competitive London-New York business class fares.

Lawrence Hunt, CEO, Silverjet comments, "For too long, long haul airline travel has been associated with hassle, disappointment and environmental damage. We've spent the past three years talking to customers and feel confident that Silverjet addresses their biggest concerns, making every journey as comfortable, flexible and innovative as possible. Silverjet aims to revolutionize the flying experience by spearheading a move towards civilized and enjoyable air travel. We are thrilled to be offering private jet experiences at Premium Economy prices.

"Looking forward we will commence operation of our second London Luton to New York Newark flight in July this year and we are currently investigating further long haul opportunities."

Silverjet's first flight is accompanied by the launch of its unique carbon offsetting program. Included within all ticket prices is a mandatory carbon offset contribution, giving fliers the opportunity to reinvest "Carbon Points" into a number of climate friendly projects around the world. The program has been set up in partnership with leading climate change consultants The CarbonNeutral Company and it has been developed in accordance with the CarbonNeutral protocol, the leading standard and quality mark for action on climate change.