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COPYRIGHT 1997 Racher Press, Inc.
ROCHESTER, N.Y. - A new line of Advantix Advanced Photo System (APS) cameras, a promotional tie-in with The Lost World: Jurassic Park and an aggressive marketing program delivering 7 billion impressions over two key summer selling periods are the big developments at Eastman Kodak Co.
"Consumer demand for Advantix cameras has been extremely enthusiastic since the Advanced Photo System was introduced last year," says Jim Thielen, regional product business manager for APS in the U.S. and Canada. "We expect that momentum to continue - and build - with these latest additions to our already broad camera portfolio."
The new products include the Advantix 1600 auto and 4700ix text zoom cameras, and the Advantix 3700ix, which had previously been...
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