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As global awareness and concern about the long-term health of the worlds environment increases, some stakeholders and business leaders have begun to call on the business community to play a major role in moving the global economy toward "sustainability." This concept arose from a 1987 report of the UN World Commission on Environment and Development (the Brundtland Report), which defines sustainability as "meeting the needs of the present without compromising the ability of future generations to meet their needs." The definition includes both environmental and social goals, recognizing that long-term environmental protection requires appropriate economic development, ...