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In December 2006, I complete my 10th year as executive director of MTNA. As humans, we assign special significance to certain time-related milestones--years, decades, quarter-centuries, and the like. In reflecting on the last 10 years, I feel a profound sense of success and happiness in my work as executive director of Music Teachers National Association. The decade was spent advancing the MTNA mission: to advance the value of music study and music making in society and to support the professionalism of music teachers. Every activity, program, and service was an outgrowth of this important mandate.
When I began in December 1996, my "big audacious goal" was that MTNA should be the "preeminent music teacher association" in the country. As our mission prescribes an agenda that is both internally and externally focused, my efforts have had the same focus. Thus, aggressive actions, especially in the areas of partnerships, governance, the internet, and membership programs, have been undertaken to assure our place in the lives of our members and in the music community as a whole. We have embraced risk and recognized that we live in changing times. The world has become much more competitive during this past decade, especially for "mindshare" of our members. As an association, we depend upon the commitment of volunteer leadership to accomplish our mission. As a profession, we depend upon students making musical choices in the midst of other activities that clamor for their time and attention. We have had to change constantly and find better ways to tell the MTNA story, to reach out to new music teachers, and to bring imagination to our programs and services, so that our association advances and so that the music teaching profession remains viable.
Internally, the past decade was about transforming MTNA into what it needed to be in terms of accountability to the members and fidelity to its mission. The bylaws were changed to give every member, not just a small group of 70 or so, the opportunity to vote personally for the leaders that represent them. Forums and advisory councils for each constituency within MTNA were established to give opportunity for input and influence on national policy and programs. The Code of Ethics was revised and a formal process for ethics complaints was established. Formal evaluation processes were established for the chief executive as well as the Board of Directors itself to ensure the effectiveness of both entities. The mission statement was clarified so that it could be more faithfully implemented. This statement is even on our membership cards for all members to know and support. I believe we are now more accountable to our members and faithful to our mission than ever before in our history.
In addition, our programs and services have been improved and expanded. Our conference is more compelling than ever, with a balance of pedagogy, business, technology, group teaching, master classes and wellness sessions. The competitions have been revised to make them more student-friendly. In addition, the MTNA Young Artist Piano Competition is the only student competition in the world at which the winner receives a Steinway grand piano. Certification has been upgraded to include standards, alternative means of becoming certified and to be more aggressively marketed. New services for the members such as Music for Everyone, Self-Assessment Tools, insurance, legal consultation, professional help-line, and the StAR program have been implemented. For our leadership, ASCAP music licensing for all MTNA-related events, the Leadership Summit and the IRS group exemption process have been established. The American Music Teacher magazine has been substantially improved with the addition of new columns, color, larger font and quality of feature articles. And the continued expansion of our technology strategy has the potential to transcend barriers and positively impact our membership in ways not possible even five years ago.
Externally, MTNA now has enhanced visibility with the music industry and other music associations. Our image is now as an organization that is a vital part of the national scene. Much of my personal effort over the past 10 years has been in the development of strategic alliances with the industry and other associations. Strategic alliances allow us to allocate operational ...
Source: HighBeam Research, A decade of advancement.(Dear Reader)(Music Teachers National...