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In a sixth-floor conference room of an office building near Nashville International Airport, Rodney Hatfield's BlackBerry buzzed with an incoming e-mail: "The Lord placed a vision on our hearts of a skaters' Bible. We really love the N.K.J.V. and would love to use this version. Who can I talk to regarding this? We hope to pack the study Bible with testimonies from pros, devotions, skating tips, etc."
Hatfield is the vice-president of marketing for the Bible division of Thomas Nelson Publishers, and the N.K.J.V. (the New King James Version) is its best-selling translation. Thomas Nelson has a history stretching back to 1798, and, in the American market, it is by ...