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The current movement in personal writing and instant publishing is called blogging. Unlike traditional media that require lead time for publishing, blogs are frequently-updated, often daily online journals of opinions, information and links to interesting online content. Blogging can be a useful tool for a business:
1) A business blog is an informal easily maintained method for regularly communicating with your customers. A business blog offers an approachable, informal manner in which to present information which customers find enjoyable, will help them get to know your company and learn about your products and innovations.
2) A business blog is an informal, easily maintained method for regularly communicating with your employees. Your employee blog is a strong communication tool. Multiple people may post on the blog and information can be shared daily. In a large company, this is a big advantage over the weekly or monthly newsletter. The blog differs from e-mail in that a permanent record of posts is maintained by category. The second advantage is that all employees receive the same ...
Source: HighBeam Research, Blogging: a business matter.(SELECTED TOPIC)(blogging software usage)