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A campaign to explain why farming is becoming more, not less, important to 21st century Britain has been launched by the NFU.
Entitled "Why Farming Matters", and built around a major report of that name, it is intended to de-bunk the notion that mainstream food production can safely be allowed to migrate to other parts of the world, leaving a dwindling number of British farmers and growers to focus on niche markets and diversification.
The report argues in a world where food supplies will inevitably come under increasing pressure from a combination of rapidly increasing demand on the one-hand, and the threat to productivity from climate change on the other, Britain can no longer expect to be able to buy food cheaply from around the world if it allows its own farming capacity to run down.
However, the report highlights how the future for British farming will be about a lot more than just commodities, says the NFU. Maintaining the productive capacity of agriculture and horticulture will also be vitally important in meeting the growing demand from ...