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Acxiom Digital-Sponsored Survey Shows Majority of Online Adults Find E-mail Communications Are Valuable and Influence Purchases.
SAN MATEO, Calif. -- Acxiom([R]) Digital, a leading provider of integrated digital marketing solutions for Global 2000 enterprises, today announced the results of a nationwide poll measuring attitudes and responses of online adults toward e-mail marketing communications.
The survey, conducted by Harris Interactive([R]), found that about three in four online adults (74 percent) view e-mail communications from a company they frequently patronize to be valuable or very valuable. In addition, 30 percent of online adults have purchased a particular good or service as a result of receiving such e-mails, and of these, 85 percent have done so within the past year. The poll surveyed 2,541 online adults throughout the United States.
In the group surveyed, the results concluded that:
* 94 percent have received an email solicitation.
* 30 percent reported that the solicitation prompted them to respond.
* 30 percent…
- Acxiom Digital.(Business Briefs)(Brief article)
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Source: HighBeam Research, Acxiom Digital-Sponsored Survey Shows Majority of Online Adults Find...
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