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Market presence is critical in identifying credit fraud.(REQUIRED READING)

Business Credit

| November 01, 2005 | Bares, Gary | COPYRIGHT 2005 National Association of Credit Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Verifraud's study on the underlying characteristics of 700 credit fraud attempts (Business Credit, January 2005) showed just how sophisticated and dangerous credit fraud has become. The results of our study showed that nearly 60 percent of the frauds were incorporated, 55 percent had bank balances of at least five figures, and 60 percent were operating from normal commercial locations. Furthermore, analysis of the age since incorporation and bank accounts showed that nearly 70 percent of the incorporated frauds had been registered for more than one year, while 60 percent of the bank accounts had been in existence for at least a year. Combine this with the fact that most of the frauds had favorable credit reports and one can see how incredibly vulnerable underwriters are today. Clearly, more sophisticated solutions are needed.

Since our research confirmed that fraudulent companies are often indistinguishable from legitimate firms on the surface, it signaled a need for more sophisticated solutions based upon non-traditional approaches. The study led us to attempt to identify a quantitative means of separating legitimate and fraudulent companies using resources that are more difficult to manipulate. Pointing the way to a solution was the fact that we have historically noticed major differences between legitimate and fraudulent companies when it comes to the extent that they are actually transacting business. Specifically, we have repeatedly found that legitimate companies tend to leave operational footprints in a way that fraudulent companies do not. This makes sense in that businesses are not sustained by credit reports, incorporations, or bank accounts, but rather are dependent on business, employee, and customer relationships which can be measured using advanced technology. Though fraudulent companies may be able to reverse engineer and manipulate the resources used by credit professionals, they are not actually out transacting normal business and leaving footprints in a way that legitimate companies are. Therefore, the second phase of our project involved developing a tool for measuring this market presence, followed by a systematic comparison of the results for legitimate and fraudulent companies.

The development phase of R&D consisted of identifying the optimal mix of data sources that correspond to operational activity for a company; at increasing revenue levels, companies should leave more operational footprints, on average. For example, one would expect a group of $10 million (sales) companies in a given industry to leave more operational footprints than a group of $1 million companies. What we found in identifying an optimal mix of 16 data sources (themselves data aggregators) was that even in increments as small as $1 million, each size grouping in our sample did show a greater market presence score than the next smallest one. We repeated the experiment numerous times across multiple industries and found this to be true even when using a relatively small sample size. These results are very exciting as they confirm that there is a general correlation between the size of a legitimate company's operations and the measurable footprints that they leave. By taking several distinguishable data elements for ...

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