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If Samuel Beckett were still around, his plays might begin on the late shift. "An office. An unattended PC glows under strong fluorescent light. Front left, a copying machine. Front right, a document shredder. Back, in near-darkness, a lounge with a disorderly refrigerator. A head peeps over a cubicle wall."
Yet Beckett might consider an office too familiar, too encoded with generic misery. Just as a commercial about a fretful housewife readies us for a miracle spray, so a commercial set in an office--such as one for FedEx, Sprint Nextel, and countless others--prepares us for jocular scenes of oppression. The ads follow the blueprint established by the "Dilbert" ...