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THE PAPER CHASE.

The New Yorker

| December 11, 2006 | Friend, Tad | COPYRIGHT 2006 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

If Samuel Beckett were still around, his plays might begin on the late shift. "An office. An unattended PC glows under strong fluorescent light. Front left, a copying machine. Front right, a document shredder. Back, in near-darkness, a lounge with a disorderly refrigerator. A head peeps over a cubicle wall."

Yet Beckett might consider an office too familiar, too encoded with generic misery. Just as a commercial about a fretful housewife readies us for a miracle spray, so a commercial set in an office--such as one for FedEx, Sprint Nextel, and countless others--prepares us for jocular scenes of oppression. The ads follow the blueprint established by the "Dilbert" ...

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