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INBEV, ANHEUSER-BUSCH FORGE DEAL ON EUROPEAN IMPORT BRANDS IN US.
(Full text of a statement. Contact details follow below.)
ST. LOUIS and BRUSSELS, Nov. 30 /PRNewswire-AsiaNet/ --
Anheuser-Busch to Import Beck's, Bass, Stella Artois, Other InBev European Brands
Anheuser-Busch (NYSE: BUD) will become the exclusive U.S. importer of a number of InBev's (Euronext: INB) premium European import brands, including Stella Artois(R), Beck's(R), Bass Pale Ale(R), Hoegaarden(R), Leffe(R) and other select InBev brands, the two brewers announced today.
Effective February 1, 2007, Anheuser-Busch will import these premium brands and be responsible for their sales, promotion and distribution in the United States. These InBev brands, which had sales volumes of about 1.9 million hectoliters (or about 1.5 million barrels) in 2005, will be available to Anheuser-Busch's U.S. wholesaler network where possible.
InBev's Canadian brands, including Labatt Blue(R) and Labatt Blue Light(R), as well as Brahma(R), are not included in the agreement. Working closely with Labatt Breweries of Canada, InBev USA will continue to market and sell the Labatt and Brahma brands through a separate distribution network.
Terms of the agreement were not disclosed.
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Source: HighBeam Research, INBEV, ANHEUSER-BUSCH FORGE DEAL ON EUROPEAN IMPORT BRANDS IN US.