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NEW DELHI, Dec 1 Asia Pulse - With an eye on further fuelling growth in the Indian market, leading global paints company ICI has roped in Bollywood star Kareena Kapoor to endorse its 'Colour Futures' campaign while popular director Karan Johar will direct the actor in the advertisement to be produced by Shah Rukh Khan's production house, Red Chillies Entertainment.
"India is amongst the top ten global markets which are prime growth drivers for us. We are expecting significant growth from this market and hence are increasing our investments here," ICI Paints chief marketing officer Kerris Bright told reporters here.
She said the investments would be in marketing, brand building, innovation and communication, adding the parent company has asked the Indian subsidiary ICI India to ...