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Findings in Advertising Age Annual Report Reveal That New Business Wins Across the Global Network Have Propelled the Agency To Top Spot
NEW YORK, Nov. 30 /PRNewswire/ -- Euro RSCG Worldwide today is the largest global advertising agency, measured by number of accounts. Ranked #3 in the 2005 Advertising Age Global Marketers Report, Euro RSCG Worldwide was elevated in this year's ranking due in part to a significant business expansion with U.K.-based household cleaning brand Reckitt Benckiser, as well as growth in the Latin American and Chinese markets. Euro RSCG Worldwide has 75 accounts worldwide and 1,346 assignments surpassing agencies including Ogilvy & Mather, McCann Erickson Worldwide, Grey Worldwide and BBDO Worldwide, which together round out the top five agencies, according to the figures released by Advertising Age this month.
Of the Top 100 Global Marketers listed in the report, located at http://www.adage.com/, Euro RSCG Worldwide handles the advertising for 10 of these brands: Ford Motor Co., Reckitt Benckiser, Danone Group, PSA Peugeot Citroen, Citigroup, Bayer, Schering-Plough Corp., LG Group, Carrefour and Sanofi-Aventis. These responsibilities are handled out of multiple offices across Euro RSCG's global network, which has footholds in North America, Latin America, Europe, the Middle East, Africa, Asia, Australia and the Pacific Islands.
"I am tremendously proud of our talent around the globe, and of our ability to grow, both financially and creatively," said David Jones, Global Chief Executive Officer of Euro RSCG Worldwide. "The high ambitions ...
Source: HighBeam Research, Euro RSCG Worldwide is the Largest Global Advertising Agency.