Start Marketing As Early As Possible.

(From Israel Business Arena)

I am often asked by start-ups, "How soon after I start product development should I begin to develop my marketing plan?" The answer is always the same - you should begin your marketing plan even before you start product development. In the same way that you prepare a product development plan, you must also develop a strategic marketing plan -- as early as possible in the process. Starting today, Enable begins a series of columns dealing with the major aspects of marketing that start-ups must deal with. We begin with the key first step in any marketing program - what is the need, who is the customer and why will he/she buy your product? …