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Byline: Spare Change Harry Moskos Of the Journal
* QwestDex gives New Mexico ads in Spanish and English
The first bilingual telephone directories will start reaching Albuquerque homes and businesses this week.
QwestDex will deliver more than 1 million directories in three versions -- the two separate Albuquerque metro area white- and yellow-page books and the smaller Albuquerque West book with its combined white and yellow pages.
About 497,000 copies of the Albuquerque metro white pages book and 475,000 copies of the separate Albuquerque metro yellow pages will be distributed as well as 107,000 copies of the Albuquerque West directory.
QwestDex, which publishes 271 phone books in 14 states, is introducing bilingual directories in its service areas in the states of New Mexico, Arizona, Colorado and Washington as well as in El Paso.
The directory business generates about $1.6 billion in annual revenue for QwestDex.
Spanish has been incorporated into the yellow pages book, which is accented with a mango-colored paper and separated by a tab that reads "En Espanol."
There are 482 advertisers in the 64-page…