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Goodyear believes in tire family values. The company recently introduced the latest member of its Wrangler clan, the Wrangler AT/S light truck line, at a press conference in Chandler, Ariz.
And Goodyear also rolled out the Eagle F1 GS, the newest member of its global family of Eagle F1 ultra-high performance radials.
Consumer trends favor both these segments. However, whereas high performance vehicles are more of a niche market, light trucks are the fastest growing vehicle segment in North America. They account for 42% of total vehicle sales, up from 36.3% in 1992, according to Goodyear's statistics.
The Wrangler AT/S addresses the two largest light truck segments - compact sport utility vehicles (SUVs) and full-size pickups.
"The light truck vehicle market - defined as SUVs, …