Seven Interactive choose Buystream Architect e-commerce intelligence software to capture visitor experience.

M2 PRESSWIRE-27 November 2000-Buystream: Seven Interactive choose Buystream Architect e-commerce intelligence software to capture visitor experience (C)1994-2000 M2 COMMUNICATIONS LTD

RDATE:27112000

London -- Buystream, (www.buystream.com) the International analytical and reporting software company, has today strengthened its presence in the UK by announcing that Seven Interactive, a leading digital consultancy, has chosen Buystream Architect software as its enterprise web optimisation solution.

Buystream Architect works to improve website design and effectiveness by tracking visitor capabilities including screen resolution, colour depth, bandwidth, language preference and page download time. The result is the knowledge to build web sites for the majority of visitors, creating a stronger web presence. Buystream Architect is the first in a suite of Buystream technologies focusing on website effectiveness, user experience and, ultimately, closing more sales. The technology is ideal for those prioritising the end-user experience - interactive agencies, web developers and Internet-focused corporations.

Shannon Ryan, Buystream's CEO said, "Building on our recent UK launch, the deal with Seven Interactive is a terrific vote of confidence. Seven Interactive have an impressive client list backed with proven creative and technical expertise, further consolidating the intelligence provided by Buystream Architect. Seven Interactive will now be in a position to capture the true visitor experience, building the best possible web sites."

Hannah Pearson, Creative Director of Seven Interactive said, "Buystream Architect's insight into online consumer behaviour will sharpen our competitive edge. It will enable us to build better, more effective web sites for our clients, ...