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NEWTON, Mass. (Bloomberg) -- Allaire Corp. shares fell as much as 35 percent last week after the maker of software that lets companies tailor Web-site content said it will have a third-quarter loss because of lower sales and delayed contract closings. The company expects its third-quarter loss to widen to about 5 cents to 20 cents a share from 1 cent a year earlier, it said in a press release posted on its Web site. The company had net income …