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Sleepless in ... well, everywhere.(Have You Heard?)

Publication: Consumer Reports

Publication Date: 01-SEP-06

Author: Guest, Jim
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COPYRIGHT 2006 Consumers Union of the United States, Inc.

The irony isn't lost on us. A few years ago, the buzz was all about drugs for erectile dysfunction. Now the ailment of the week is insomnia. Seems we're never satisfied with what goes on between dusk and dawn.

We don't take either of those conditions lightly. But we do question a business model that markets medical treatments as if they were hemlines. It starts with drugmakers hyping a problem, because the more we're all convinced that we...

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