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AccessMyLibrary    Browse    E    Europe Intelligence Wire    APR-05    Barclays in world's first interactive credit card.

Barclays in world's first interactive credit card.

Publication: Europe Intelligence Wire

Publication Date: 30-APR-05
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COPYRIGHT 2005 Financial Times Ltd.

(From Bank Marketing International)

The first MasterCard credit card to be fully integrated with interactive television has been launched in the UK by Barclaycard, the cards arm of the UK's Barclays Bank, and BSkyB, the UK satellite broadcaster majority owned by Rupert Murdoch's News Corporation. SkyCard was launched on...

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