New research highlights growing impact of security on corporate brands and business performance.(Headline: Factiva)

Publication: Business Credit

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COPYRIGHT 2006 National Association of Credit Management

Marketing executives are failing to keep pace with the financial, customer and brand implications of information security in the digital age, according to the latest findings of a major research initiative by the Chief Marketing Officer (CMO) Council. With customer sensitivity, media scrutiny and public awareness about security escalating in every sector of the economy, companies must do more to develop contingency plans and brand strategies to address both the risks and opportunities associated with security, the study warns.

The research initiative, entitled Secure the Trust of Your Brand: How Security and IT Integrity Influence Corporate Brands, represents the most comprehensive study to date on how security is impacting business value and...

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