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SCOTTISH & Newcastle Retail, Leisure Link and Barcrest Games have joined forces to nail the amusement industry's Holy Grail--that of attracting non core and lapsed players back to AWPs--with, they claim, early signs of success.
In a bid to discover what makes players tick, the companies are experimenting with stakes, payouts, percentage returns and reel speeds on a batch of Barcrest-manufactured test machines in eight S&N sites in Northampton and the north of England.
The trial was prompted by S&N's concerns over depleted cashbox revenues,
"S&N felt that AWP incomes were falling, and standard 225 [pounds sterling] jackpots were not proving to be as …