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Xchange Dialogue Will Help EDS Clients Plan, Execute and Measure Effectiveness
Of Personalized Customer Interactions
PLANO, Texas and BOSTON, Aug. 1 /PRNewswire/ --
EDS (NYSE: EDS) today announced it will extend its Customer Relationship Management (CRM) services by offering its clients hosted eCRM marketing automation solutions from Xchange, Inc. (Nasdaq: EXAP)
Under the terms of the agreement, EDS will host Xchange Dialogue(TM), an eCRM solution that helps click-and-mortar businesses plan, execute and measure personalized online and offline customer communications. Part of EDS' strategy to provide desktop portals to its CRM clients for more direct access to service offerings, the new offering will allow EDS clients to access Xchange Dialogue remotely.