EDS Enhances eCRM Offering With Xchange Marketing Automation Solution.

Xchange Dialogue Will Help EDS Clients Plan, Execute and Measure Effectiveness

Of Personalized Customer Interactions

PLANO, Texas and BOSTON, Aug. 1 /PRNewswire/ --

EDS (NYSE: EDS) today announced it will extend its Customer Relationship Management (CRM) services by offering its clients hosted eCRM marketing automation solutions from Xchange, Inc. (Nasdaq: EXAP)

Under the terms of the agreement, EDS will host Xchange Dialogue(TM), an eCRM solution that helps click-and-mortar businesses plan, execute and measure personalized online and offline customer communications. Part of EDS' strategy to provide desktop portals to its CRM clients for more direct access to service offerings, the new offering will allow EDS clients to access Xchange Dialogue remotely.

According to IDC, worldwide software revenue for marketing automation applications grew by 91% from 1998 to 1999, to $614 million.

"Companies turn to EDS to obtain an enterprise view of their customers and determine the best course of action for retaining customers and maximizing their lifetime value," said Mike Littell, president, EDS' Customer Relationship Management service line. "Xchange Dialogue provides cutting-edge campaign management, campaign simulation and eMessaging software that will help our clients tailor business strategies and product development initiatives."