(From AFX Europe (Focus))
NEW YORK (AFX) - After jamming malls on Friday for discounted flat-screen TVs and toys, shoppers clicked onto their computers at work Monday as retailers ushered in the start of the online shopping season with bargains and marketing hype.
With an increasing number of online players trying to outdo each other, shoppers are being bombarded with even more generous discounts, free shipping offers and other enticements this holiday season.
For the Monday after Thanksgiving, coined Cyber Monday by the National Retail Federation, plenty of retailers like Circuit City Stores Inc. offered special one-day coupons. Meanwhile, Walmart.com began on Monday a five-day special on such online-only items as certain flat-screen TVs and cashmere scarves. And Barnesandnoble.com is wooing shoppers with a free tote bag if they spend $75 or more.