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COPYRIGHT 2006 Asia Pulse Pty Ltd
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Fast Acquires Platefood Limited
Extends Search Solutions with Search-Based Monetization Offering in Rapidly-Growing Online Advertisement Market
OSLO, Norway and NEEDHAM, Mass.--(BUSINESS WIRE)--Nov. 28, 2006--Fast Search & Transfer(TM) (OSEAX: FAST.OL) (FAST(TM)), the leading developer of search technologies, today announced it has signed a definitive agreement to acquire Platefood Limited.
Platefood Limited was originally set up as a joint investment in 2005 by Schibsted S0K AS, Sensis Pty and FAST to offer online search services and search-based advertising solutions to media and online directories companies.
As the market opportunity for online advertising solutions significantly expanded over the last year, Platefood's business model shifted to a software-centric market, making FAST the logical partner to maximize the market opportunity and take Platefood to the next level.
"We entered...
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