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the sting; Beauty's latest obsession works by irritating lips to the point that they puff up in pain- a good thing, apparently.

Vogue

| November 01, 2006 | Berne, Betsy | COPYRIGHT 2006 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Betsy Berne

I have a pair of lips that are, so to speak, "barely there." While barely there is generally a good thing in the realms of beauty and fashion, in this case it is most certainly not. Even in the bloom of my youth, my lips were negligible. However, as a not-very-vain

needle-phobe, I accepted my fate early on and prepared to soldier on, thin-lipped, through life. That is, until I happened upon beauty's curious new blockbuster insta-fixes.

Everyone is talking about lip plumpers:

superpowered glosses that actually increase the volume of your lips while adding color and shine. Most do the job by "stimulating" lips with dastardly ingredients like cayenne pepper (plus lesser evils like peppermint, ginger, and cinnamon) so that they swell into a fashionably bee-stung pout, and by dilating the blood vessels with niacin, causing additional inflammation (and an appealing ruby flush).

As I soon learn, enlarging one's lips has become one of the beauty obsessions of the decade, and lip plumpers have literally become their own beauty category. They are consistent best-

sellers at Sephora's 138 stores across the country: In 2003 (the year DuWop Lip Venom, the "original" plumper, debuted), plumping-gloss sales totaled $1.7 million. By 2005, sales skyrocketed to $34 million. What started as a trend among hip, teen-

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