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Three's Company; Take two Olsens, add one childhood friend, and what do you get.(Brief article)

Vogue

| November 01, 2006 | Holgate, Mark | COPYRIGHT 2006 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Mark Holgate

We took nine months to get this right," says Danielle Sherman. The "we" is the Row, the just-born line of 28 knitted basics that are anything but basic, created by Sherman and Mary-Kate and Ashley Olsen. The "this" is a soft, slouchy silken T-shirt that is seamless save for one French seam that runs down the back. The shirt's simplicity belies the fact that its genesis was so drawn out, but that's the whole point. "We wanted perfection-or as close as we could get," Sherman says. "And we didn't have to rush to achieve it."

It was that French seam that caused the most consternation, partly because the trio was bent on discovering, through much trial and error, how to make sure it doesn't start to twist when it's on the body, and partly because, as Ashley points out, "we'd visit factories and they'd say, 'You're crazy! You're using a high-end couture technique . . . for a tee?!'_" The seaming technique was ...

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