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COPYRIGHT 2003 FDCH e-media
Original Source: STREET SWEEP
CHRISTINE ROMANS, CNNfn ANCHOR, STREET SWEEP: Now that the turkey dinners have settled a bit, millions of Americans are hitting the stores today, the traditional start of the holiday shopping season. Some toy stores opened before dawn. Retailers expect a significant boost over last year`s holiday sales, but are merchants` cash registers ringing with glee? Let`s ask Allan Chernoff. He`s at the Short Hills Mall in New Jersey.
Hi, Allan.
CHERNOFF: Hi, Christine. And it is certainly time for that strategic issue for shoppers: Do I buy right now, get it out of the way, or do I wait for the big sales, the big discounts to come? Well, shoppers who are here early this morning certainly were able to get some big discounts. Door busters, that`s what they called them over at Macy`s, discounts of 10 percent on top of the traditional...
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