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COPYRIGHT 2003 FDCH e-media
Original Source: DOLANS UNSCRIPTED
KEN DOLAN, CNNfn ANCHOR, "DOLANS UNSCRIPTED": Yes. On what date of the year, of this year - let`s use this year as an example - did FM stations in Philadelphia begin their all-day holiday music programming?
DARIA DOLAN, CNNfn ANCHOR, "DOLANS UNSCRIPTED": And we have to use this year, because this is the statistic we`ve got.
K. DOLAN: OH, OK. What`s the answer?
D. DOLAN: Here`s the answer, Philadelphia stations, WSNI and WBEB, both began all - again, all-Christmas all the time on November 12th. Oh, my God.
K. DOLAN: You know why I`m guessing that happened? An old radio trick, we don`t have to pay anybody.
D. DOLAN: No, now stop me.
K. DOLAN: Well, who`s doing it? They just play music.
D. DOLAN: Well, there may be DJs announcing all these cuts, such as the one we just heard, "Santa, Bring My Baby Back," sung by Elvis Presley. Whether that`s a good one to pipe into stores or now, we`re going to find out now, as we introduce our guest.
K. DOLAN: Yes, and it`s unlikely you`re going to hear "Grandma - or what`s that one? "Grandma.
D. DOLAN: ". Got Run Over By a Reindeer."
K. DOLAN: Yes, you`re not going to hear that one. Phil Smith is chief creative officer of MUZAK. This is a music man. I can see just to look at him. He`s talking with us from Charlotte.
How are you doing, Phil?
PHIL SMITH, CHIEF CREATIVE OFFICER, MUZAK: I`m doing great. Good morning to you.
D. DOLAN: Good morning, Phil. We just heard a little bit of Elvis, "Santa, Bring My Baby Back." Is that good shopping music or bad shopping music, and why?
SMITH: I don`t think there`s any such thing as good or bad shopping music. Basically, the way we approach it is we find the right music for a clientele brand environment and make sure that music reflects what - the kind of experience that they want their shoppers to have...
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