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On October 20, Wal-Mart announced plans to begin selling a wide selection of prescription drugs for just $4 per prescription at stores in 14 states. The decision expands the plan that Wal-Mart first introduced in Florida in September. The retail giant expects to extend the program to as many states as possible within a year and, despite the low prices, expects to earn a profit on the program.
Wal-Mart officials also expect the low prices to bring shoppers to Wal-Mart stores, and they think it's about time that someone tries free enterprise in the healthcare market. "Competition and market forces have been absent from our healthcare system, and that has hurt working families tremendously," said Wal-Mart CEO H. Lee Scott. "We are excited to take the lead in doing what we do best--driving costs out of the system--and passing those savings to our customers and associates."
Wal-Mart's move has had an immediate effect on some competitors. Shortly after the initial Wal-Mart announcement to introduce the low prices in Florida, Target said it ...
Source: HighBeam Research, Cheap prescriptions at Wal-Mart.(Wal-Mart Stores Inc.)