Concord Camera Corp. and KB Gear Interactive, Inc. Announce Still Digital Camera Alliance.

Business Editors

HOLLYWOOD, Fla. and MINNEAPOLIS--(BUSINESS WIRE)--May 1, 2000

Concord Camera Corp. ("Concord") (NASDAQ: LENS) and KB Gear Interactive, Inc. ("KB Gear") today announced an alliance for the development, design and manufacture of KB Gear's next generation, entry-level still digital camera, the JamCam 3.0(TM). The JamCam 3.0 was co-developed by Concord and KB Gear and the supply of this product to KB Gear will be made by Concord as an original equipment manufacturer ("OEM"). This alliance combines Concord's development, design and manufacturing expertise with KB Gear's strengths in development, marketing and sales of internet communications products suitable for all ages.

The JamCam 3.0 will be exclusively manufactured by Concord for KB Gear at Concord's ISO 9002 certified manufacturing facility located in the People's Republic of China. According to International Data Corporation, the JamCam 2.0 was the best selling digital camera in the $89 to $249 segment last year. KB Gear anticipates having the JamCam 3.0 in stores in the U.S. and Canada by August of this year at a suggested retail price of $99. The camera will feature a 640 x 480 true VGA resolution sensor provided by Agilent Technologies, Inc. This highly integrated CMOS active pixel sensor offers excellent image quality with low power consumption, low dark current, high sensitivity and anti-blooming characteristics - in other words, better pictures. Agilent Technologies, Inc., (formerly part of Hewlett-Packard Company), is the world's leading designer, developer, manufacturer and provider of communications components as well as electronic and optical test, measurement and monitoring instruments, systems and solutions. The camera also comes with KB Gear's PhotoSharp, a photo enhancement software that allows users to take digital photos with the JamCam 3.0 that rival the quality of pictures taken with significantly more expensive digital cameras.

Commenting on the news, Ira B. Lampert, Chairman, Chief Executive Officer and President of Concord said, "Concord and KB Gear's new alliance to design, develop and manufacture the JamCam 3.0 successfully demonstrates to the marketplace Concord's position as a premier digital camera OEM and KB Gear's product development and marketing prowess. Our Company's strategy of focusing on the design, development and manufacturing excellence of traditional film based cameras continues to reap dividends; and that excellence has carried us into digital imaging and technologies. Concord is well positioned to leverage its expertise in this fast emerging segment of the industry." KB Gear CEO and Chairman, Dave Dorn, stated, "Combining our strengths in product development, marketing and sales of interactive communication accessories for "teens and tweens" with Concord's vast expertise will ...